On the 30th of April 1991, Linda McCartney launched her self-titled brand, hosting a range of various meat-free products. 30 years on, their assortment has grown massively, with goods such as meat-free sausages, burgers, meatballs, and more across major UK supermarkets.

However, with the demand in the vegan market growing more than ever, especially considering how 26% of the British population now living a vegan, vegetarian, or pescatarian diet, it's time to start thinking about how brands such as Linda McCartney can start to challenge not just supermarket habits, but also major restaurant and takeaway practice too, bringing veganism to the next level. For my final major project at University, I produced a variety of Linda McCartney vegan restaurant and takeaway establishment designs, food wrap, OOH ads, social media ads, and promotional print to see how a revolutionary idea like this could be pulled off...

Restaurant & Takeaway