D&AD NB - Tesco: 100 Years of Caring

100 years in the evolution of Tesco means 100 years of building trust-based relationships with millions of customers nationwide. Tesco has always been dedicated to going above and beyond for us, ensuring that even outside their stores, their services provide aid to a variety of UK projects, guaranteeing financially stable environments and to ensure community progression.

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Thanks to Tesco, these projects can expand on their charitable efforts beyond imagination, and what better way to celebrate this is by showing how lives have been transformed.

From projects aiding homelessness, mental health, job prospects and even sports clubs, this campaign reflects on what happens when Tesco and communities unite...

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This project was in response to Tesco's D&AD New Blood brief, 2021, requiring me to 'design an in-person and digital experience that helps Tesco build a trust-based relationship with the nation and tells them how Tesco are bringing to life ‘Every little helps’.'